Celebrity stylist Wendy Iles is internationally acclaimed for mastering the art and science of hair and beauty. After working with the likes of Heidi Klum, Kate Hudson and Keira Knightley, the New York-based tastemaker created Iles Formula as an antidote for the overworked Hollywood locks she frequently encountered. Developed between Paris and New York, the result is a miraculous “three-step” hair care system of sulfate-free, paraben-free Haute Performance Shampoo, Conditioner and Finishing Serum. 
 
Combining silk proteins from Japan, tucuma palm and pracaxi oil from the Amazon rain forest in Brazil, vitamin E, B5 and other premium ingredients, the formula is designed to transform any hair type into “spun silk,” according to the company.  
 
She spent a decade scouring the globe to find powerful ingredient blends and complexes that would provide instant results for her high profile clientele.  There are 16 key ingredients to the Iles Formula shampoo and 24 to the Iles Formula conditioner and finishing serum. Products are sold online at Sephora.com and now, Birchbox.com.
 
Iles has also been honored with the 2016 Hollywood Beauty Award for her outstanding achievement in hairstyling.
 
According to Iles, Sephora.com approached her company to stock Haute Performance online at the shopping hub. She told Happi, “I walked into the meeting room in San Francisco and all four women were already using my products! You try the formulas and you instantly fall in love. It’s that simple.”